Campfire

Advertising and Media Planners could benefit from integrating ideas from social media.

Powerful new tools such as social network analysis enable you to understand, identify and engage lead users and influencers.

New York agency Campfire (creators of the Blair Witch Project) have produced a series of groundbreaking campaigns for Audi and HBO that seduce the audience into entering rich, multi-leveled stories, driving value through peer-to-peer referral.

Personally, I love their work. It would be fascinating to explore how Social Network Analysis could enhance this approach by creating deep, actionable insights about the true needs and values of lead users, influencers and target audiences for their clients.

How could you apply this thinking to your practice?